Promotional Products (also known as Advertising Specialties) can be a great way to grow your business, but only if they are used strategically. Pens with your logo on them alone aren’t going to cause mobs of clients to plow through your door, but there are ways to create a buzz with your promotional products. Here are some ideas to get you thinking strategically:
- Purchase a small quantity of high-end promotional products to send to your top prospects. Mail or UPS them in a nice box that will grab attention. Choose a product that they will want to keep on their desk (this will serve as a daily reminder to contact you the next time they need your services or products). Here are some high-end promotional ideas: clocks, hourglasses, mugs, pen holders, portfolios, or plants.
- Send a promotional product as a thank you to a person who refers a new client to you. Either send a high-end product like the ones listed above, or send a couple less expensive products put together to form a kit. Products that could go in a kit are: pens, personalized notepads, letter openers, candy bars, etc.
- Hold a contest and give away a valuable gift to the winner. You can do this will polls or surveys, or by getting people tweeting and sharing links to your site, etc. Products you could give away might be: tool kits, trophies, tents, solar powered devices, and wine kits.
- Use promotional products as leave behinds at sales meetings. Leave them with something that will be useful for them professionally so they can refer to it often.
- At trade shows, have a game at your booth that people can play to win a prize. Give each winner a high perceived value item that doesn’t actually cost you as much as one would think, such as: golf kits, flash lights or pedometers. Have a stash of less expensive promotional products that you can give to non-winners, such as: massagers, hand sanitizer, or gum.
- Always make sure your promotional products are somehow relevant to the product or service you are selling. For example, if you are a computer programmer, give away flash drives. If you are a landscaper, give away plants. If you are a healthcare professional, give away a first aid kit. If you are a personal trainer, give away a pedometer.
There is an unlimited number of ways that you can use promotional products as a tool to grow your business. What other ideas can you come up with to use your promotional products creatively and strategically?
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