Even Kermit the Frog knows it’s not easy being green. But when you’re marketing, who says it can’t be easy? Besides being friendly to the environment, using green approaches in your marketing could help you gain recognition and support from audiences you haven’t reached before. Plus, your company can feel great knowing you’re helping preserve the environment.
Maybe you’re just not sure how to go about changing your ways, or you don’t know if the risk of changing tactics is worth the reward. Here are some simple strategies to help you start utilizing sustainable marketing:
The Three R’s
We’ve been hearing this statement for some time now. “Reduce. Reuse. Recycle.” Maybe you utilize the slogan at home, but at work you think it’s too difficult to make the change. You could attract a variety of customers, however, by advertising the green approaches you’re using.
- Reduce: With the technological advancements of digital printing these days, it is easier than ever to reduce your waste. You can run smaller orders and reprint them as needed, instead of printing too many and having to throw them out because you need to change something on them.
- Reuse: Maybe you have leftover flyers or other materials that aren’t time sensitive. Before tossing them in the trash, think of ways to repurpose them. You could incorporate them into another marketing campaign, and if you’re short on ideas, you might even turn this venture into a fun exercise for employees by rewarding the person who comes up with the most creative idea to reuse the materials.
- Recycle: Be sure to recycle anything and everything you can, including old marketing materials, instead of just throwing them out.
It’s probably not a good plan to convert to an “online only” marketing approach, because much business can be gained through printed materials. But you can still use a sustainable marketing approach. For starters, use papers that are environmentally friendly, such as recycled, FSC certified, SFI certified, PEFC certified, Green-e certified, and other such choices. For a list of some of the most popular paper choices and their environmental properties, click here: http://www.astro-dynamic.com/companyinfo/enviroprofile/environmental-paper.html
Don’t Keep it a Secret
Once you’ve implemented sustainable marketing strategies by going green, let your customers know about it. Come up with a simple logo to put on all of the materials that lets them know the materials they are receiving are good for the environment. For example, since we are a solar-powered printing company, we have designed our “sun powered print” logo and we allow our clients to add it to their marketing materials so their customers know they have chosen an environmentally conscious print vendor.
Astro‐Dynamic Print & Graphic Services is a friendly Green Printing Company and has developed a reputation for superior quality, friendly service and a 100% satisfaction guarantee. For more information, visit astro-dynamic.com. We serve Bucks County, Montgomery County and Greater Philadelphia area.