How to Get Your Green Message Out


Green Messaging ImageThankfully, more and more people are becoming environmentally conscious these days, both in their personal lives and in how they do business. Many people prefer to work with businesses that contribute to sustainability, so it is important to get the message out to people about what you and your company are doing to reduce the negative impact your business could have on the environment.

What is the best way to get the message out though? Here are a few ideas to get you started:

  • sun powered printCreate a special “green” logo that you can use in conjunction with your regular logo. For example, we created a “Sun Powered Print” logo for our company, which helps to visually get the word out that we are solar powered. Imprint the logo on your invoices and statements. Add it to mailing labels and to marketing pieces.
  • Offer your logo to be used by your clients. We allow our clients to print our “Sun Powered Print” logo on their marketing pieces to show that they choose to use a printer that is environmentally conscious. If you make windows, a builder might want to use your green logo in their marketing, or if you sell vitamins, a health food store might want to use your green logo. This is great recognition for you and gives borrowed authority to your clients.
  • Add a simple webpage to your website about your environmental profile and link to it in your marketing pieces by saying something like: ” We are sustainable in how we do business. Check out our environmental profile here.” For an example of how to put together this page, visit our environmental profile page.
  • Print up buckslips to be inserted in with your invoices explaining the environmental steps you have taken and why it is important to you.
  • Create a video and post it to YouTube. This is a great tool that you’ll then be able to link to in many ways. Plus, it gives you great exposure if you name your video with keywords in mind. For an example of such a video, visit our Solar Powered Printing video.
  • Be excited about the contributions you have made. Excitement is contagious so when people see and hear you being excited about the sustainability steps you have taken, they will “catch the buzz” and talk about it in an excited way too. On social media, this can especially go viral.
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About Astro Dynamic

We offer complete printing and graphic services for companies and individuals. Our goal is to make your life easier, and what differentiates us is our attention to detail and service. We greet your challenges with enthusiasm and energy!
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2 Responses to How to Get Your Green Message Out

  1. These are great ideas. I particularly like the way you harness your own customers to spread the word. This was a smart thing when Hotmail did it 15 years ago, and it’s still a smart thing.
    I mention that along with tons of other green marketing ideas in my award-winning eighth book, Guerrilla Marketing Goes Green http://guerrillamarketinggoesgreen.com

    I’d also like to know more about your company. I did some business cards with a wind-powered printer in New Haven but when I needed more, they had disappeared.

    • astrodynamic says:

      Thanks for the comment Shel and for your interest in our company! Our website will probably answer your questions (www.astro-dynamic.com) and if you have any specific questions, please let me know 🙂

      You’re book sounds great by the way! I’ve read several guerrilla marketing books and that one might be next on my list!

      ~Faith

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