QR Codes Being Scanned at Home


iStock_000020199699XSmall-300x211Want to hear a surprising statistic? New research by Nielsen (“Mobile Shopping Report” 2013) shows that two-thirds of smartphone shoppers and four out of five shoppers on tablets do their shopping at home.  That’s right — they are using their mobile devices to shop right from their couches.

Not only this, but these “mobile at home” shoppers are more likely than not to make their actual purchases from home, too. Ninety-five percent of tablet shoppers and 72% of smartphone shoppers who make a purchase do so from home, according to the study.

This is yet another reason to incorporate QR Codes with back-end shopping content or links into your printed marketing materials.

In fact, in a 2011 MobiLens study that still reflects consumers’ mobile behavior today, comScore found that 60% of people scanned QR Codes from home. The most popular hours of scanning? Midday and early evening between the hours of 3 p.m and 7 p.m.

So if you think QR Codes are not relevant to your marketing because your customers mostly shop at home (where they might prefer other channels, such as print catalog or laptop), think again. In fact, QR Codes could become one of your most powerful tools for motivating shoppers to do a little retail therapy as they unwind and decompress from a hectic day at work.

Read more: http://www.mediapost.com/publications/article/206585/most-mobile-shoppers-found-at-home.html

Astro-Dynamic Print & Graphic Services, Your Image, Our Passion. Since 1971, AstroDynamic Print & Graphic Services has developed a reputation for superior quality, friendly service and a 100% satisfaction guarantee. Now a solar-powered facility, services include the latest in PrintonDemand Production, Digital Printing, Variable Data Printing, Offset Printing, Design and PrePress, Full Bindery, including precision DieCutting, Foil Stamping and Embossing, as well as Promotional Items, CD & DVD Duplication, and Mailing Services. www.astro-dynamic.com –  info@astrodynamic.com –  215.441.4444.

 

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About Astro Dynamic

We offer complete printing and graphic services for companies and individuals. Our goal is to make your life easier, and what differentiates us is our attention to detail and service. We greet your challenges with enthusiasm and energy!
This entry was posted in Bucks County Printing Solutions, Digital Printing, Direct Mail, Doylestown Printing, General Knowledge, Graphic Design, Green Printing Company, Local Printing Company, Marketing, Montgomery Printing Solutions, Offset Printing, Philadelphia Printing Solutions, Uncategorized, Variable Data Printing, warminster printer and tagged , , , , , , , , , , . Bookmark the permalink.

2 Responses to QR Codes Being Scanned at Home

  1. I blog often and I truly appreciate your content.

    The article has truly peaked my interest. I’m going to take a note of your blog and keep checking for new details about once per week. I subscribed to your RSS feed too.

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