The article below shares a very simple and important message about current marketing trends. The idea that printed sales material and direct mail have been replaced by emails, websites and social media networking is very misleading. There is no disputing the need for perfecting your digital efforts; but, we want to make sure you don’t forget how to actually get consumers there. Printed materials generate a more emotional experience for the user and act as a driving force pointing them to your website, Facebook page, etc.
Mailboxes aren’t cluttered the way they once were. People are reading their mail again, even looking forward to it. This is prime space for you and your business. Here are two note-worthy stats from the DMA 2017 Fact Book: Direct mail customer response rates increased year-over-year by 43 percent and prospect response rates increased year-over-year by 190 percent.
Direct mail is something we do a lot of and we do it well. We would love to help you find more ways to stand out in 2018. For creative ideas on how to maximize the potential of your next mailing, read more here: http://www.targetmarketingmag.com/post/creative-direct-mail-2018/.
About Astro-Dynamic Print & Graphic Services
Since 1971, Astro-Dynamic Print & Graphic Services has maintained the reputation of providing clients throughout the greater Philadelphia area and beyond with exemplary service and top quality products, all while meeting strict deadlines. The company is able to produce most jobs from start to finish under one roof, enabling them to maintain complete control of the end result. Voted the Best of Bucks for 2015, 2016 and 2017 Astro-Dynamic is a unique solar-powered facility. Services include the latest in Print‐on‐Demand Production, Digital Printing, Variable Data Printing, Offset Printing, Complete Mailing Services, Graphic & Website Design, Pre‐Press, Full Bindery, including precision Die‐Cutting, Foil Stamping and Embossing, as well as Promotional Items and CD & DVD Duplication. www.astro-dynamic.com – firstname.lastname@example.org – 215.441.4444.